From the book, Coaching for Leadership (affiliate link), Dave Ulrich and Jessica K. Johnson 'Demystifying the Coaching Mystique' in chapter 5 of the book. Something they point out that is extremely useful in my opinion as a coach and for those seeking coaching is identifying the focus of the coaching you seek...or knowing what kind of coaching you need to deliver, when.
Here's a quote from chapter 5 of the book:
"We suggest that there are two general coaching foci: behavior change and strategy realization. Behavior change means that the executive being coached has behavioral predispositions that get in the way of being an effective executive. Strategy realization means that the executive being coached needs help to clarify and focus the business strategy to help the business achieve financial, customer, or organizational goals. These two dimensions lead to four outcomes of coaching."
The way I distill this as a coach is that transitional coaching - when someone is in need of a change (in job, surroundings, mindset, etc.) to realize forward progress - it is more of what we might generally refer to as Life Coaching.
As the quote indicates, coaching that results in the realization of a strategy that brings forth clarification and definition to a process, or series of elements that when mixed together at the right times and in the right amounts can help to yield desired results from actionable steps is more strategic coaching. This is often common in business or marketing coaching. This is the most common kind of coaching GrowLoop offers with its digital marketing coaching.
What approach might be best from where you're currently at to get where you want to go?
posted by: Nick Venturella
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