While digital marketing is the norm these days, integrating your online and off-line marketing is still a good idea.
In fact, there are some advantages of utilizing print marketing pieces these days. Because more and more entrepreneurs and companies are moving to digital marketing pieces (web pages, landing pages, PDF booklets, brochures and white papers) it catches prospects' attention when you actual present them with a physical, hardcopy print piece. A print piece can cut through the glut of digital marketing, be noticed and remembered.
Now, I wouldn't suggest going 100% digital or print, but a healthy balance of both often can be beneficial. However, you do need to consider your industry, your audience and how they consume information.
Also, print has a cost associated with that is typically higher than digital. With the availability of so much digital production at lower costs is why many have abandoned print marketing altogether. Even if you're a shop that is 80 - 90% digital with its marketing, if it makes sense for you and/or you can afford it try this experiment:
The basic idea is that, in the scenario above, handing out the printed booklet at a live networking event still accomplishes the same idea as having someone sign up on your email list to download your white paper -- you get their contact information from them giving you their business card and they still get the valuable white paper.
The main difference is that in a live networking event you have the benefit of face-to-face interaction, which is always more memorable. Plus, having the printed booklet makes your networking conversation more memorable with an informative piece of valuable content that serves as a physical memory recall mechanism for whomever you gave the booklet to. That makes it easier for you to follow up, build further trust and eventually ask them to become your client.
posted by: Nick Venturella