Anyone who knows me well knows that I believe everything can be reduced to communication and relationships.
It makes sense, especially in business. Think about it, people run businesses…you know, actual humans. That’s where it becomes easy to understand how everything can be boiled down to communication and relationships. Various forms of communication are the vehicles that drive connection with others, getting you from point A to B, toward reaching a shared understanding with another person. Such communication fosters relationships, and relationships are the lifeblood of business.
This day and age businesses often get caught up in the complexities of social media, or they’re scared of not being able to fully control what will be said in the online social sphere that they never get started with it. Or they do such a poor job because they’re only dipping a toe in the water that they can’t see its true business benefit.
If integrated well with the rest of a business’ on and offline marketing mix, digital marketing (including your website and social media presences) can help to cast a much wider marketing net to the online places where your target audience lives. People and places you would otherwise completely miss out on. If you’re missing out on being able to quickly and expansively reach many of your ideal customers via digital marketing then how are you able to communicate with them to build relationships with them to ultimately build your business?
Social networks are just tools, digital marketing is a strategy of how to use such tools. Don’t get too bogged down with the tools that you don’t see the potential of the strategy represented by the tools. The point of digital marketing is to reach your target audience over the Internet (expanding your otherwise local reach) to communicate, to those who are ideal customers, messages that help to engage and build online business relationships that result in sales and more revenue for your business.
Posted By: Nick Venturella