I’m starting something a bit new here at the GrowLoop blog. I’ll see how it’s received to determine if I keep it going each week, but I’m starting Digital Marketing Monday.
#DigitalMarketingMonday, will be the hashtag for Twitter searches. Digital Marketing Mondays will offer a short post, usually some sort of tip or bit of useful information about digital marketing that you can use to help you better understand digital marketing and help you better promote your creative endeavor.
Today, I simply want to distinguish the difference between social media marketing and digital marketing. It’s simple, really…at least for the purposes of this blog, here’s how I’ll separate the two…
Social media marketing specifically uses social media channels (like, Twitter, Facebook, LinkedIn, YouTube, etc.) to communicate messages to a target audience within those channels. Furthermore, since social media is a dynamic two-way communication avenue, the marketer and the target audience can engage with one another via the social media platform they’re using (again, Twitter, Facebook, etc.).
Digital marketing is the overall strategy of which social media marketing is a part. Digital marketing uses digital mediums, like social media as well as websites, email, web video, blogging, podcasts and just about any other digital medium that can be used to communicate and foster various messages to a target audience. That said, social media is but one tool of a digital marketing strategy.
Posted by: Nick Venturella