Appealing to the senses and one’s emotions is the goal of many a travel destination website.
The site, http://www.lvcostarica.com/, is no different in that respect. As a site that is promoting a resort destination their website content focuses on the “what you’re missing by not being there.”
With stunning images and blog posts about great cuisine an err of luxury, and relaxation in a paradise that seems almost unattainable emits from the prose of the site.
Ah, but wait, it is attainable, that’s what the content suggests. It suggests that you’re worth it and deserving of being in a place like Las Ventanas Del Mar.
For any website, it’s important to be able to tell a good story, and a good story appeals to one’s senses and the tugging on heartstrings or one’s desires.
In sales and marketing fulfilling a customer’s need may be the reason a prospect initially inquires to learn more, but the reason they actually make a purchase usually goes far beyond their need or want being fulfilled. Ultimately, their emotions are heightened to a point that allows them to further justify their need to have whatever your business is selling.
Sometimes you hear in sales trainings that customers are actually buying the sales person rather than the product or service. That comes from this idea of a business website or, in this scenario a sales person, moving a potential customer so well that they want to make the purchase.
Messaging is vitally important to sales and marketing. Words, images and appealing to the senses has immense impact on buying decisions.
Posted by: Nick Venturella