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Some Examples of Website Conversion Tactics

12/29/2014

 
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Generating website conversions is what most businesses want from their website.  The days of a passive online brochure (aka a website) are nearly gone.  This is due to faster internet speeds, which means websites function better and the use of the internet in business has rapidly been accepted as a norm.

When I say the word 'conversion' what I'm really referring to is a website visitor taking action on a site in a way that is desired by the website owner.  The end result is usually some exchange or interaction between the website visitor and the website owner.  

For example, a website visitor fills out a contact form to download a free ebook and the website owner captures the visitor's contact information to build a sales relationship with that site visitor.  It could also take the form of a website visitor being motivated to call the 800 number on the website to inquire further about the services advertised on the site.

Here are a few real examples:

If you look at http://virkpersonalinjurylawyers.com/, in the upper left-hand corner of the site you'll notice a call-to-action that asks the site visitor to call this law firm for a free consultation.  If the site visitor takes that action that's one form of a website conversion.

Another example is, www.titantransline.com.  On this site in the right-hand side bar is a call-to-action for a site visitor to get a quick quote on this trucking company's services.

Finally, on www.wzaccountants.ca,  the call-to-action to 'convert' a site visitor is near the end of the home page's body copy that encourages site visitors to contact them to request an appointment with this accounting firm.


Posted by:  Nick Venturella


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