Some so-called social media experts will tell you that they have the social media marketing secret formula and they’re willing to share it with you for a price. I will simply say: buyer beware.
Not all who sell services surrounding social media marketing are bad, mind you, but there are too many out there who are less than professional and simply trying to make a quick buck…that is bad.
The truth is you are the expert on you and your company. You know best what you need, but you may need help with the tools necessary to meet those needs. A marketing professional or, if you’re specifically focusing on social media marketing, a social media marketing professional, brings value to you by bringing experience, organization and structure to a strategy that is specific to you and your goals. Then you can take that plan and execute it.
In the realm of social media marketing there are certainly some things that work better than the others, but there’s really no secret formula that will work for every business in the same way. That means you have to be your own advocate when seeking social media marketing help. There is plenty of basic knowledge you can gain online. When you’re ready to hire someone to help you, find someone willing to partner with you, who will listen to you, understand your goals and needs. Someone who will help you better understand these social media tools and how they fit into your marketing mix. Someone who will help you take ownership over your marketing. Someone who will help you create a plan to achieve those objectives.
Posted by: Nick Venturella
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