The Service Corps Of Retired Executives (SCORE) is a non-profit organization affiliated with the Small Business Administration. SCORE offers free advice to start-ups about organizing their business to get it started, like what accounting system to use or what business structure is best for your organization.
SCORE sends out a email newsletter called SCORE Expert Answers, and in the most recent one contained an interview with Cindy Ratzlaff, President Brand New Brand You, Inc. Below quoted right from the email newsletter - some basic social media myths busted:
"Q: What are some common social media myths and realities?
A: Myth: Social media is free.
Reality: Social media platforms are free to register and use. Your time is not free, nor are design, graphics, and customization. But it’s still a great bargain.
Myth: Social media hasn’t proven the return on investment.
Reality: If you don’t have a goal, a strategy, and a roadmap to execute that strategy, this is true. But the return on your investment can be worth the effort if you do. If you have something to sell, you should be on social media. Not being there is like opening a business but having an unlisted number.
Myth: Social media takes up too much time.
Reality: You can waste a lot of time, that’s true. But with a strategy and a simple timer, you can execute your plan in just 15 minutes in the morning and 15 minutes in the evening. If you don’t have a half-hour a day to devote to marketing your product or service, you need to rethink your business model."
You can check out the SCORE email newsletter here.
Posted by: Nick Venturella
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