Why should you blog for your business?
Well, blogging is certainly not a quick fix marketing strategy for better search engine results and generating new leads.
However, like financial interest, well-written, audience-appropriate blog posts compound on one another over time.
The result is more of your blog posts (or web pages) being found by search engines. Being found by search engines more often means more website traffic, which means more opportunities to convert website visitors to email list subscribers and/or clients.
Those blog posts are online marketing assets that continue to serve up traffic for you long after they’re written and published to the web.
The great thing is, you keep adding new posts to your content marketing machine and the old ones never go away, so you are constantly building a massive online presence that can help make it easy for Google and other search engines to find your site for topics, keywords and audience you cover.
This aspect of content marketing that I’m describing is the numbers game portion of SEO – the sheer volume of content you can put out.
There is more to optimizing your site and content to be found by your target audience; the audience who is looking for your type of product or service.
These days Google is not only concerned with whether or not you have specific keywords and authority on your chosen blog topics but also that your site loads quickly, is secure and mobile responsive.
When a visitor lands on your website, its content should load on screen quickly – in 3 seconds or less. Google cares about this for search rankings.
Having the “s” in your websites URL (i.e. https:// vs http://) shows Google that your website is secure from outside hackers who may try to sabotage your website and thus you breach your customers’ and site visitors’ trust and possibly their personal information.
Having a mobile responsive website simply means that you’ve created one website that automatically reformats to fit whatever screen the site is viewed on. For example, when you open your site on your laptop computer it displays appropriately – as you would expect on your laptop. When you open the same site on your smartphone the site automatically adjusts the way it’s displayed to provide users a positive viewing experience on their mobile device without have to go to a separate URL.
Post by Nick Venturella