Adding visuals to your blog posts and social posts can be helpful toward increasing engagement and readership of your posts.
In fact, according to Social Media Examiner posts with photos/images get retweeted on Twitter 35% more than those without.
Plus, if you have an audience that is on Pinterest, creating images for your posts that can easily be pinned and repined is helpful since Pinterest has the ability to drive a ton of traffic to your posts and site.
So how can you easily created pin-able and tweet-worthy images to accompany your posts?
Canva is a free online design tool that allows anyone to create beautiful images that can help illustrate your blogs and social posts.
You don’t have to be a designer to use Canva. It takes the guess work out of the equation to help you concentrate on creating great images that support your goals, quickly.
One of the great things about Canva, besides being free to use, is that it has image dimensions pre-sized for you. So, in other words, if you want to create a Pinterest pin image, just select the Canva Pinterest template, which is already sized for you. You want a Twitter post image, pick that template and don’t worry about what size to make it…it’s done for you!
Canva allows you to use their free illustrations to aid your images or purchase inexpensive stock photography to build your masterpiece. Either way, you can download your images for use on your blog or your social networks.
There are even some design tutorials that can help you get a grasp of some design concepts to build better images.
As a service business, if you need some basic imagery for your website or collateral materials, Canva can be the place to start until you can afford to invest in more custom professional work to build your brand.
Posted by Nick Venturella