High touch digital marketing
Just the other day I had coffee with a career coachfriend of mine, and I was telling her that lately I’ve been feeling a good sense of momentum building around my marketing efforts for my own digital marketing coach business. The ironic thing is that the traction I feel I’ve been gaining from my marketing efforts has really been from high touch, in-person meetings with various contacts.
Weekly, I interact with mentor coach Jennifer Powers, who in this particular week, was just mentioning her winning combination for marketing being a well developed website directed at your target audience, a regular newsletter or ezine and making sure that 50% of her total marketing activities are high touch activities (i.e. one-on-one, face-to-face meetings and the like).
This got me thinking…I’m a marketing coach to creative solopreneurs. I help them with their digital marketing strategies to promote their artistic endeavor so they can sell more of their art products or services. However, I’m experiencing most of my own marketing success via off-line marketing, and this seemed to be confirmed by another coach.
So what’s the deal? Should I be coaching people around off-line marketing? Well, yes, and I should be coaching on digital marketing. As I further examined my own marketing success lately, I realized that the latest stage of those marketing efforts were high touch, off-line efforts. However, they didn’t start that way. In fact, all of those off-line meetings I’ve had lately originated online – every single one of them. Either, someone contacted me through my website or on LinkedIn, we engaged in some emails and took the business relationship off-line from there.
In conclusion, it makes sense to maximize your marketing efforts with a good mix of both low touch digital marketing and off-line high touch marketing. The right combination of low touch vs. high touch marketing is up to you, but if you’re not finding a lot of success with one, try mixing in some of the other – rinse and repeat until you find the right balance that consistently brings in new sales and helps your business grow to where you want it.
Posted by: Nick Venturella
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