Most businesses and professionals responsible for building their own book of business understand that digital marketing -- utilizing their online marketing and communications assets, like their website, email and social media -- is now the norm, and is often more cost-effective than many other traditional marketing methods.
However, most who decide they want to finally figure out a strategy to purposefully use digital marketing tools to their advantage don't know where to start or they get so overwhelmed by all that can be involved (technology and the like) that they freeze taking either little or no action toward developing a digital marketing strategy that can fit into their business and mode of operation.
My point here is that no two digital marketing strategies are necessarily the same, nor do they have to be. Bottom-line is: your digital marketing strategy just has to work for you, the way you work, otherwise it won't get used to its full potential, period.
I'm a big believer that you can start with a very simple and streamlined digital marketing strategy with very few "moving parts," and as you get comfortable with certain tactics add to them according to their effectiveness toward helping your business reach it's goal - hopefully a profit.
A lot of emphasis gets put on social media and simply being everywhere all the time. Well, in most cases that's not manageable nor is it the best use of your time and energy to reach your marketing and business goals.
Like anything you have to try some tactics to help you determine if it will be an effective avenue for your marketing. In most cases that means knowing your audience and where they hang out online and off. That piece of information will allow your digital marketing to be more effective even if you only use one social network, but it's the one where your target audience most often resides and you're engaging/posting information that is useful to them.
Keep it simple and make sure your digital marketing fits your business -- the target audience you serve and they way you need to operate your endeavor.
Post by: Nick Venturella