Here’s a tip, especially for those who are new to social media:
While you will likely use social media as an avenue to promote your posts (to Facebook, LinkedIn, Twitter, etc), social media is not only about posting what you have to say or promote, but it’s also for engagement and participation.
Specifically, I’m talking about you participating in social media by commenting on what other people post. This is how online relationships can get started and can turn into off-line relationships. For example, recently I had someone find me on LinkedIn because I had commented on someone else’s post, and the person who found me, decided to check out my LinkedIn profile. They read about what I do and found their way to my website from LinkedIn. From there they learned more about what I do, they read the blog posts on my website and decided to contact me to learn about my services.
This is a great example of how social media engagement can work. In this instance, I didn’t even post anything self-promotional. I just posted a comment to someone else’s posting. I was simply participating in a posted and conversation that someone else had started. However, what I had written was compelling enough to provoke someone looking for that type of information to follow the digital bread crumbs back to my website where I have plenty of content that is informative and self-promoting. That’s digital marketing in action.
Posted by: Nick Ventuerlla
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