On the Tingalls Dzyn blog there was a post that really hit on the the truth about search engine optimization (SEO), which is: there is no sure-fire, silver bullet to put you on page one of Google via organic rankings.
There are many on- and off-page SEO best practices that Google themselves recommend on their site, but if any company tells you they can guarantee your business comes up number one on an organic search for keywords related to your business run the other way.
What I’ve found to work best is choosing keywords that someone who would search for your business might type into the Google search bar to find products or services that are like yours. This is important because it’s likely someone searching for the kind of products or services you sell doesn’t know your business name, yet. That’s part of why SEO is so valuable…it allows you and your products/services to be discovered as a solution to a challenge or need of the person searching Google. This is also why it’s important to optimize your website to maximize your chances of being found in such searches, which drives traffic to your website and allows you the opportunity to convert those site visitors into customers.
There are a lot of factors to SEO – on and off page SEO tactics, but what you’ll have the absolute most control and influence over is your on-page SEO efforts. This is the keyword information you use throughout your site’s behind-the-scenes infrastructure and content to ensure your site comes up when someone searches Google with the keywords for which you’ve optimized.
Check out the Tingalls Dzyn blog post if you haven’t already read it.
Posted by: Nick Venturella