I found this article on MasterInbound.com offering 5 techniques for busy business owners to create inbound marketing content.
Of the 5 techniques, 3 stood out to me that I thought I'd share here with some of my own commentary.
The Checklist Content
Basically, this is a post in which you might offer a quick bullet point list reference of steps necessary to complete a common process. The idea is, if the reader of the checklist has successfully completed the items on the checklist they will have successfully completed [fill-in-the-blank-process].
The Process eBook
If the checklist is the high-level how-to of a particular process then creating a more fleshed out ebook that provides details of the specific steps needed to overcome a common, yet challenging process your target audience typically encounters is a great in-depth piece of content that you could share as a download for capturing a prospect's email address or even to sell from your website.
What just happened when you went from the Checklist Content to the Process eBook? That's right, you re-purposed the essence of the same content. You can do similar things with other content you create. For example, you give a short audio blog on why the first step in your checklist is the most crucial...perhaps the audio is only a minute-and-a-half in length, it's enough to entice someone to download your checklist or even buy your ebook on the full process.
How many ways can you re-purpose and share content from one main effort in creating it to several other sharable digital marketing pieces that can work for you?
Posted by: Nick Venturella
8/13/2013 05:58:16 am
Before even writing one page, it’s a best practice to build a website blueprint. Where are you going to write about? What are the main topics and subtopics of your website? Answering these questions will help you structure your website in the best way. Your content creation plan is crucial when developing a new site.
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