I found this article on MasterInbound.com offering 5 techniques for busy business owners to create inbound marketing content.
Of the 5 techniques, 3 stood out to me that I thought I'd share here with some of my own commentary.
The Checklist Content
Basically, this is a post in which you might offer a quick bullet point list reference of steps necessary to complete a common process. The idea is, if the reader of the checklist has successfully completed the items on the checklist they will have successfully completed [fill-in-the-blank-process].
The Process eBook
If the checklist is the high-level how-to of a particular process then creating a more fleshed out ebook that provides details of the specific steps needed to overcome a common, yet challenging process your target audience typically encounters is a great in-depth piece of content that you could share as a download for capturing a prospect's email address or even to sell from your website.
What just happened when you went from the Checklist Content to the Process eBook? That's right, you re-purposed the essence of the same content. You can do similar things with other content you create. For example, you give a short audio blog on why the first step in your checklist is the most crucial...perhaps the audio is only a minute-and-a-half in length, it's enough to entice someone to download your checklist or even buy your ebook on the full process.
How many ways can you re-purpose and share content from one main effort in creating it to several other sharable digital marketing pieces that can work for you?
Posted by: Nick Venturella