I am always on the lookout for interesting logo designs.
I recently came across the website for bluegrasssodinstalled.ca, home of Clay's Lawn and Snow, Inc. Immediately the organization's logo stood out to me. I like the stylized imagery of the blue snow flake and green grass in the logo icon. Of the elements of the logo that draw my attention most is the color palate. However, I think the whole logo works well overall. The blue used in the snow flake is a bold yet soft blue that leans a bit toward turquoise. That blue is repeated in the word 'snow' as part of the organization name (Clay's Lawn and Snow, Inc.). The green of the grass in the icon image and the word 'lawn' in the company name is a matted forest green that works well with blue. The two colors offer an inviting and bold color combination that catches one's attention. The only part I would potentially change, though I don’t think it’s that big of a deal, is the two-toned border surrounding and encapsulating the text of the logo. I would have likely chosen one solid color all around. Again, that’s minor in my opinion, and it’s simply my opinion. What I also like to see with a well-designed logo is how that branding is used and carried throughout the rest of the organization’s marketing materials. In this case, I only have the website as a reference, but the look and feel of the logo and brand image it creates is carried throughout the website and its design, which is good to see. Posted by Nick Venturella
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