You may have heard the concept of muscle memory. It’s often referenced when talking about motor skills – being able to successfully complete tasks without consciously having to think about it due to repetition. The muscles it takes to physically do the task have been committed to memory.
The concept is also often referenced in sports or music when an athlete has trained or a musician has practiced their instrument to the point of being able to perform seemingly effortlessly.
This muscle memory idea is no different in business and life. The more you regularly repeat the tasks that build a positive working strategy to meet your goals the less you have to consciously think through those efforts to produce the kind of results you’re seeking.
For example, when it comes to marketing your business try to complete at least one task each day toward your marketing goals – more leads to result in more sales creating revenue for your business to grow it to your desired level of success. The more often you put conscious effort into the actions that are producing positive results the more that process will become ingrained in you and it will become a healthy habit for your marketing success.
Each singular action is one step closer to your goals, so even the smallest of tasks (i.e. returning an e-mail) should be considered a victory if it brings you closer to reaching your objectives.
It’s a gradual process – a series of small victories strung together over time to achieve measurable results. As you do this you’ll build your business muscle memory, and these regular tasks will become intuitive requiring little thought to be effective.
Posted by: Nick Venturella