 Business cards still make sense for networking and sharing contact information with new business connections. It’s still my go-to marketing tool at networking events and various in-person social gatherings where I know I may run into new potential clients or referral sources. I know these days there are plenty of electronic ways to share contact information via email and various mobile gadgets. However, there is something to be said about the presentation of a business card. If you’re at a live networking event and you meet a new connection, while you both may have a smartphone which can make it easy to simply email each other contact information or manually create a new contact record in your phone, it’s a more memorable experience to have a tangible item (a business card) to hand to that person. When you hand someone a business card you’re controlling the branding that other person is presented with -- they see your business logo and tag line. The card is a physical reminder of who you and your business are. It can be a nice memory recall device for the person you handed your card to helping them remember your conversation later. If you’re like me, when I’m at a networking event meeting various people and collecting business cards I typically take a second after each conversation to write a few notes right on the business card I was given to recall later what we talked about for follow up purposes. Even with the various smartphone apps that can snap a photo, using the phone’s camera, and digitize a business card’s information turning it into a contact record on one’s phone, having the business card to give to another person still provides the impact of presenting your brand. Sure the person receiving the card may snap a photo of it to digitize it’s information, but the presentation impact is still there. I happened upon Printing Peach’s website (http://printingpeach.com/), and they have a nice selection of business card styles and weights to choose from. So the next time you run out of business cards and you ask yourself whether or not you really need to get more printed in this digital age remember the business card is a simple marketing tool that helps further promote your brand. posted by: Nick Venturella Comments are closed.
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