A digital marketing coach for free agents

As pointed out in the recent issue of Deliver Magazine (the U.S. Postal Service’s magazine for marketers), the workplace is changing.  There are nearly double the amount of free agent workers in the U.S. now compared with three years ago (44% now vs. 26%, respectively).

According to the article, free agents are freelancers, contractors, temporary employees and entrepreneurs.  The article had some great statistics that are wonderful from GrowLoop’s perspective because they hep validate the niche audience GrowLoop serves with its digital marketing coaching and creative services.  For example, here are some stats that breakdown the percentage of generations who are active free agents:

• 66%, Silent Generation
• 49%, Baby Boomers
• 38%, Generation X
• 25%, Generation Y

I love this quote that appeared in the sidebar of the article from Jocelyn Lincoln, VP, Recruitment Operations, Americas Regional, Kelly Services,

“One of the challenges that free agents face is how to market themselves effectively.  The influx of new free agents represents an opportunity for marketers.”

That’s exactly why GrowLoop is in business — to serve free agents, Arts freelancers and the self-employed.  GrowLoop helps free agents imporve their digital marketing to land more gigs.

Here’s another interesting stat from the article:

Of the reasons free agents have chosen to be free agents…

• 38% said they’re free agents for the freedom, flexibility and opportunity it provides
• 25% said it was for the economic necessity
• 15% said it was for entrepreneurial benefits
• 2% was unknown

Regardless of your reason for being a free agent, GrowLoop can help as part of your free agent success team.

Posted by: Nick Ventuerlla