3 step marketing process

I subscribe to Entrepreneur magazine, among others.  I recently received the May issue.  In it, Ann Handley, Chief Content Officer of MarketingProfs, wrote a column attempting to answer -- or at least provide some guidance around -- 3 questions that she often receives from her audience in various forms.

I scanned the article, so you could read it in its entirety.  A PDF of the scan is here so if you want to print it as a reference you can:

dont_ask_do_tell_entrepreneur_magazine_may_2013.pdf
File Size:	2946 kb
File Type:	pdf

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Here are the 3 questions Handley answers:

• What is the most important marketing activity for my small business?
• But why does content marketing matter so much?
• Who really cares what I have to say?

As you read her answers it may all make sense to you and not be a surprise.  If it is new to you, take her answers to heart -- this article is a great starting point for anyone attempting any level of digital marketing for their business, and it's similar to how GrowLoop approaches digital marketing.  That is to say that the often-overwhelming, confusing "digital" part of marketing is only a small part compared to understanding your target audience, how you solve their problem and clearly communicating how you uniquely solve their problem. 

Posted by:  Nick Venturella