I subscribe to Entrepreneur magazine, among others. I recently received the May issue. In it, Ann Handley, Chief Content Officer of MarketingProfs, wrote a column attempting to answer -- or at least provide some guidance around -- 3 questions that she often receives from her audience in various forms.
I scanned the article, so you could read it in its entirety. A PDF of the scan is here so if you want to print it as a reference you can:
Here are the 3 questions Handley answers:
As you read her answers it may all make sense to you and not be a surprise. If it is new to you, take her answers to heart -- this article is a great starting point for anyone attempting any level of digital marketing for their business, and it's similar to how GrowLoop approaches digital marketing. That is to say that the often-overwhelming, confusing "digital" part of marketing is only a small part compared to understanding your target audience, how you solve their problem and clearly communicating how you uniquely solve their problem.
Posted by: Nick Venturella