Helping brands earn fans
Customer Experience, Engagement, and Advocacy
Posted by Nick Venturella
Yes, there is this world-wide pandemic called COVID-19, or the coronavirus, as of this writing.
It’s not good.
It’s affecting everyone.
People are doing what they can to stay and work from home for public health and safety reasons.
However, businesses, that are employers and their individual employees, still need to keep working to the best of their ability because all parties need to continue earning income for basic living and operations expenses.
From an organizational business standpoint, Customer Marketing, Customer Success, Customer Experience and Advocacy are all about partnering with your customers to build a human relationship that thrives together vs. simply being transactional.
Now, more than ever, a human first approach is needed.
By no means am I trying to minimize what’s currently going on, the hardships many are facing as a result of COVID-19, and/or the impact this will all have mentally and financially once this thing is over…
…However, that being said…
Those organizations that can keep their heads, stay transparent with their customer-partners, and work together with those customers to build bridge solutions that extend each other’s solvency will emerge stronger on the back end of this, and be in a better position for a more expedient recovery.
Here’s what’s key in Customer Marketing Crisis Communications
Those people and organizations who are there in clutch situations are remembered with deeper regard and loyalty when the dust settles.