Helping brands earn fans
Customer Marketing | Employee Engagement
Post by Nick Venturella
While the concept of customer marketing is not new the dedicated discipline of it in a B2B setting is still relatively new.
As a result, if you're trying to learn and apply all the lessons you can grasp related to customer marketing you may be falling shorter than you'd like if you lack access to the few good mentors that exists in this discipline.
There is another way to gain mentorship from talented customer marketers, though...
Books can serve as a great alternative to connecting with mentors when you don't have direct access to such experienced professionals.
With that said, I'm introducing to you a quarterly customer marketing recommended reading list.
Tune in next time for another three recommended books!