About GrowLoop
GrowLoop is about creating feedback loops with our customers and employees to better serve everyone's success.
Put another way, when you are in an ongoing partnership with those you serve (your customers and your employees) you're constantly learning from each other, communicating, collaborating, earning trust, and developing solutions to mutually benefit everyone's success.
This is how customer marketing works - you provide human-first value to your customers beyond a goods and services transaction to earn trust and partnership with one another...knowledge that the other party cares deeply about your success, and trust that they will follow through to learn your evolving needs and create useful solutions will result in loyalty to one another due to proven, symbiotic success.
It works similarly with your employees - treat them well, as the authentic humans they are, and they will go the extra mile for your customers and improve your brand's loyal fan base, which will improve your organization's profits.
A byproduct of GrowLooping (yes, I used it as a verb right there) is becoming a positive force that has a ripple effect radiating out among those you interact with. When you’re constantly in self-growth mode it positively impacts others leading to unexpected victories that loop back to find you.
This is the magic of advocacy - the greatest word-of-mouth marketing force that ever existed, and is scaleable with appropriate strategies and technologies. The moving parts don't have to be overly complicated but to execute it well can be complex, GrowLoop can help.
Sincerely,
Nick Venturella
Founder of GrowLoop.com
Put another way, when you are in an ongoing partnership with those you serve (your customers and your employees) you're constantly learning from each other, communicating, collaborating, earning trust, and developing solutions to mutually benefit everyone's success.
This is how customer marketing works - you provide human-first value to your customers beyond a goods and services transaction to earn trust and partnership with one another...knowledge that the other party cares deeply about your success, and trust that they will follow through to learn your evolving needs and create useful solutions will result in loyalty to one another due to proven, symbiotic success.
It works similarly with your employees - treat them well, as the authentic humans they are, and they will go the extra mile for your customers and improve your brand's loyal fan base, which will improve your organization's profits.
A byproduct of GrowLooping (yes, I used it as a verb right there) is becoming a positive force that has a ripple effect radiating out among those you interact with. When you’re constantly in self-growth mode it positively impacts others leading to unexpected victories that loop back to find you.
This is the magic of advocacy - the greatest word-of-mouth marketing force that ever existed, and is scaleable with appropriate strategies and technologies. The moving parts don't have to be overly complicated but to execute it well can be complex, GrowLoop can help.
Sincerely,
Nick Venturella
Founder of GrowLoop.com
ore about Nick: (connect on LinkedIn)
Nick Venturella is an award-winning B2B software industry customer marketing/advocacy strategist. Since 2010, he has been in the human capital management (HCM) software space managing sales, marketing, and communications to cultivate customer advocates.
Some accolades for Venturella's customer marketing/advocacy experience include:
Venturella is also a Certified Professional Coach (CPC) from Coach Training Alliance, accredited by the ICF
Nick Venturella is an award-winning B2B software industry customer marketing/advocacy strategist. Since 2010, he has been in the human capital management (HCM) software space managing sales, marketing, and communications to cultivate customer advocates.
Some accolades for Venturella's customer marketing/advocacy experience include:
- 2020 Influitive BAMMIE Award Winner - Best Advocate Marketer of the Year
- 2019 Influitive BAMMIE Award Finalist - Advocate Marketing Program of the Year
- 2019 Influitive BAMMIE Award Finalist - Best Use of Advocacy for Events
- 2019 Influitive BAMMIE Award Finalist - Biggest Impact on Customer Experience
- 2018 - XOXO success, in part, helped Ceridian toward its IPO (April)
- 2018 Influitive BAMMIE Award winner - Best Program ROI
- 2018 Upland RO Innovation Sherpa Award winner - Best Technology Stack
- 2018 Gainsight "Sally" Award winner - ROI Champion
- 2017 RO Innovation Sherpa Award winner – Most Valuable Program
- 2017 RO Innovation Sherpa Award winner – Best Technology Stack
- 2017 Influitive BAMMIE winner - Best Use of Advocacy for Events
Venturella is also a Certified Professional Coach (CPC) from Coach Training Alliance, accredited by the ICF