Some explanations and housekeeping updates
This newsletter will cover quite a bit of GrowLoop happenings that are to your benefit to know about. Largely, this is due to GrowLoop business planning for next year (2014).
My goal, is to quickly get back to offering you more useful business and marketing-related information that you can use, but today I want to share where GrowLoop is going next year. Sound good?
If you have questions, thoughts, or concerns you can always hit reply to the email that delivered this newsletter link to your inbox and get me, Nick Venturella, on the other end.
You'll notice this email newsletter format is a little different compared to how I've sent my eNewsletter in the past...I'm utilizing a solution that allows me to keep things more organized on my end to hopefully provide you a more consistent and useable GrowLoop eNewsletter experience than what I was providing previously.
In other words, the method I'm now using to write, publish and deliver my eNewsletter to you will make it easier for me to get it to you regularly helping to keep me more accountable toward the idea of providing you relevant content about marketing topics and GrowLoop itself.
What's going on with GrowLoop?
So far this year has taught me several things about my business. I'm like you in that I'm constantly refining my business and my approach to streamline what I'm doing to provide the best win-win situation for my clients and my business.
That constant education-by-doing has helped me refine who I'm helping with GrowLoop's services. Primarily, I'm finding GrowLoop's best clients, who seem to experience the best gains from my services and who I thoroughly enjoy working with, are other business and marketing-related coaches and consultants.
So, as I move GrowLoop forward I will be focusing my attention on specifically helping and serving that audience.
How does this affect me?
GrowLoop will be able to serve coaches and consultants in two distinct ways:
1) GrowLoop can provide it's branding and digital marketing coaching and creative services to improve
client-coaches'/consultants' marketing to generate more opportunities for them -- leads and sales.
This includes custom logo design, website creation and digital marketing coaching and informative ebooks/info-products for sale -- direct to GrowLoop clients.
2) GrowLoop also will provide coaches and consultants and opportunity to resell some GrowLoop products and services to their own clients as additional value-add offerings.
Specifically, GrowLoop will be developing white-labeled content [also known as Private Label Rights (PLR) content] for other marketing and business coaches/consultants to purchase from GrowLoop and use the content as their own, and even enhance it with with their own stories and additional tips.
Then coaches/consultants who purchase, enhance and use GrowLoop's white-labeled content have the ability to market that content as their own info-product (ebook) to sell to their own clients -- charging whatever price you'd like and keeping all your profits. It's a very quick and easy way to develop customizable ebook products for sale with the bulk of the writing done for you.
Beyond that, other business and marketing coaches/consultants who would like to be able to offer custom logo design to their own clients will have the ability to promote and resell GrowLoop's custom logo design service to their audience and receive a commission for any logo opportunity that closes.
When will this take effect?
The plan is to roll this all out in the beginning of 2014.
But what if I'm not a coach or consultant and I want to work with GrowLoop?
That's a reasonable question, and just like with any initial client conversations both you (as the potential client) and GrowLoop discuss the likelihood of a successful working relationship. In other words, after getting to know each other and gaining an understanding of challenges, goals and capabilities we would mutually decide if the best course of action is to work together.
My point is, just because my marketing is targeted to a particular niche doesn't mean I won't consider working with others outside of that niche.
Want to be a hero?
Everyone could use a hero now and then...You can be my hero and I'm happy to share the gifts and abilities I have to offer the world in return for your heroism...
Creative expression and education can inspire, heal, empower and positively impact the lives of others -- I truly believe this.
As many of you know, beyond being a digital marketing coach, I'm also an artist, author and have been a professional musician for nearly 20 years.
I'm offering the positive benefit of my creative expression as well as my marketing knowledge to others in an effort to raise money to support adoption and autism, both from a personal and societal standpoint.
My wife and I have a young autistic biological son and are in the process of expanding our family to positively change the life of another child through adoption.
By purchasing Nick Venturella goods and services you will be a hero to the Venturella family helping to support their autism and adoption journeys as well as raising awareness for these causes.
I remain committed to providing you meaningful creative expressions and services that can benefit you as a fan and fellow entrepreneur
Thank you for all your support,