Since the new year I've been asked several times, "What are your plans with GrowLoop in 2014?" So I thought I would just share those plans with those who matter most -- you!
Here we go:
You’ll notice the GrowLoop website received a bit of a facelift. I’ve made the look and feel of the website a bit more simple and straight forward in its design and navigation. This is in relation to website readability trends on tablets and smartphones -- mobile is mainstream so I have to cater to it.
Speaking of mobile you may notice that my longer form blog posts have become a little less frequent. I plan on still providing a couple per month that you'll get in your email inbox, as is the case today. However, I'm doing more micro-blogging with Twitter posts and LinkedIn updates.
So feel free to follow me on Twiiter and LinkedIn.
Part of my 2014 business strategy is to offer more marketing coaching products to provide valuable marketing coaching in a convenient self-paced format at a more affordable price point compared to 1-on-1 coaching.
An entrance into this idea is to offer some free digital marketing recipes. I'm feverishly working to further build out this portion of the GrowLoop website, but for now there are a couple of recommended marketing/entrepreneurial reading plan guides available there as well as some recommended blog posts that offer some specific how-to takeaways.
I recently became an affiliate/reseller of the LinkedIn training course, LinkedInfluence, created by Lewis Howes.
This came about because I keep getting asked to help people with their LinkedIn digital marketing strategy, which I love, but I can't keep up with demand.
I thought the best thing to do would be to either create an information product that could help people develop their LinkedIn strategy with easy-to-follow, self-paced training content, or find one that I believe in to offer to the GrowLoop community, which is what I decided to do. Enter: LinkedInfluence.
LinkedInfluence provides 10 times the value for its price. In addition, I'm working on a GrowLoop-created free LinkedIn webinar that will provide some great LinkedIn digital marketing value and also introduce folks to the very thorough LinkedInfluence product that goes into a ton of depth on using LinkedIn to build your coaching or consulting business among other useful LinkedIn tips and tricks.
Regarding information products, I'm still promoting Building Your Brand, an activity ebook to help you establish your brand message and leverage it to make money.
Also, in 2013 I spoke to a group of residential real estate agents about how agents can develop a their own digital marketing strategy. I created an info-product as a result of that speaking engagement with my detailed speaker notes and the presentation slide deck .
I'm currently in the finishing stages of preparing a new ebook course on developing effective eNewsletters.
This ebook will walk one through how to create eNewsletters that your subscribers will want to read and how you can profit from this effort.
This will also include a bonus workbook to create your own eNewsletter roadmap, specific to your business. That product should be out in by the end of Q1 2014.
While GrowLoop will be providing more coaching products in 2014, GrowLoop's service offerings remain strong as well. If you don't remember, or for some reason never knew, GrowLoop offers custom logo design for companies as well as basic website creation, or if you're looking for the whole package you can save some money on a custom logo and website.
The structure of my coaching services will change a bit this year -- not drastically, but it will allow clients to get a custom marketing coaching plan based on a marketing needs analysis specific to that client. The beauty is that clients can either follow that plan on their own and/or purchase on-going, 1-on-1 email/phone-based coaching to work through their custom plan together with me -- their GrowLoop coach.
Regardless of whether or not a client purchases only a custom marketing coaching plan to do-it-themselves, or they purchase the plan and on-going 1-on-1 coaching to help support their plan, the plan purchase price includes the GoalsOnTrack task and goal management software allowing you to plug your custom marketing plan tasks and goals into the software to help you stay motivated and on track as you implement your plan.
I eluded in my last eNewsletter to some white-label products I’m working on for 2014. These would be content pieces created specifically for other coaches and consultants to rebrand and market as their own products. That’s still in the works, but has been pushed out on the 2014 product road map for later this year.
Now you know what I'll be working on this year, what will you be working on to grow your business in 2014? Feel free to email me (firstname.lastname@example.org) and let me know.
Thanks for being a part of the GrowLoop community. Keep providing the world the unique value that only you can.
Simple. Effective. Digital Marketing
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