Part of good web page design is the absence of design elements. In other words, white space -- areas in a web page layout where there is no actual text or images.
I suppose you could consider the use of white space as a design element...but I digress.
White space provides visual breathing room between the text and image elements in a design. It can help a viewer, or site visitor, digest the information on the page in a way that allows the impact of the intended communication to land well with whomever is consuming the web page content.
Use appropriately, white space can actually enhance a web page layout. It can make a web page feel clean in its design, crisp and professional looking.
In the website, http://medicalfootsolutions.com/, the use of white space does exactly that -- helps the site maintain a clean and professional look and feel. Because this site is for a medical foot clinic they want their site visitor, who may be considering their services, to get a sense that this is a professional and clean clinic. Plus, the use of white space allows the site visitor to easily follow the flow of information on the page -- it’s not hard to read, it’s not too busy or cluttered feeling.
Ultimately, the design of your website should evoke a particularly desirable impression from the visitor that gives them confidence that the products and services the website represents are of a quality consistent with what they would expect from that type of business -- the type of business they might want to buy from.
posted by Nick Venturella