Last week Mashable.com published an infographic called ‘What can social media tell us about American society.’ There were many visually represented statistics, all of which you should check out.
However, here are some statistics from the infographic that can help justify why solopreneurs and small business owners need to consider and develop a digital marketing plan that includes social media.
Americans have a lot to say: 48% of bloggers are US-basedThat’s an opportunity to connect with folks who write regularly on various subjects. Perhaps, you can get a product review or write a guest post for another’s blog. This creates backlinks and enhances your search engine optimization (SEO).
Americans are industrious: Just under 50% of LinkedIn’s 120 million users are in the United StatesThis is justification that LinkedIn is a viable source to find leads and connect with other professionals. Plus, with the fact that when you connect with others on LinkedIn you build your own LinkedIn contact database, which can be exported to Excel, this becomes an incredibly far-reaching, quick and powerful tool for lead generation and marketing your business.
Americans like brands: Four out of ten Americans on social media platforms (identified as frequent users) are following products, services and brandsThis is evidence that many do want to support brands online, and when that positive support happens for your business you gain marketing reach and exposure that is more effective and costs less than many other forms of marketing.
Americans like to give advice: 28% of U.S. adults say they give advice about purchases on social networking sitesThis reinforces the last statistic and further promotes the idea that people are talking about you and your brand whether or not you’re involved in the conversation. Thus, the more you get involved in the conversation and help to positively influence it, you can participate in creating good online word-of-mouth about your company. This statistic shows that those following you/your business online can be your best sales people.
Americans are connected: Six out of seven American homes have broadband internet access and 9 out of 10 Americans are onlineThis simply proves that the internet and social media cannot be ignored by you or your business if you want to succeed.
Americans are highly influenced by others: The purchasing decisions of 38 million 13 to 80-year-olds in the U.S. are now influenced in various ways by social media – up 14% in just six monthsAgain, this is the ultimate reason you/your business needs to be on social media to market yourself and engage with clients. Social media is a tool that allows you to reach and communicate with others online to build positive business relationships that can continue to provide value for your clients and those they influence thereby growing your business.
Posted by: Nick Venturella