Generating website conversions is what most businesses want from their website. The days of a passive online brochure (aka a website) are nearly gone. This is due to faster internet speeds, which means websites function better and the use of the internet in business has rapidly been accepted as a norm.
When I say the word 'conversion' what I'm really referring to is a website visitor taking action on a site in a way that is desired by the website owner. The end result is usually some exchange or interaction between the website visitor and the website owner.
For example, a website visitor fills out a contact form to download a free ebook and the website owner captures the visitor's contact information to build a sales relationship with that site visitor. It could also take the form of a website visitor being motivated to call the 800 number on the website to inquire further about the services advertised on the site.
Here are a few real examples:
If you look at http://virkpersonalinjurylawyers.com/, in the upper left-hand corner of the site you'll notice a call-to-action that asks the site visitor to call this law firm for a free consultation. If the site visitor takes that action that's one form of a website conversion.
Another example is, www.titantransline.com. On this site in the right-hand side bar is a call-to-action for a site visitor to get a quick quote on this trucking company's services.
Finally, on www.wzaccountants.ca, the call-to-action to 'convert' a site visitor is near the end of the home page's body copy that encourages site visitors to contact them to request an appointment with this accounting firm.
Posted by: Nick Venturella