Many will tell you that if you want your business’ digital marketing to succeed you need to be on Facebook, Twitter, LinkedIn, Flickr, YouTube, StumbleUpon, Delicious, Digg, oh I should also mention Google+, among others.
You’re made to feel like if you’re not on all these various social media platforms your digital marketing efforts will be missing something. You then end up spending your time maintaining your social networks rather than working a specifically designed strategy…and that’s what digital marketing should be – a strategy.
In other words, using various digital assets in a planned and systematic way to achieve specific results. Otherwise, you’re dealing with a series of social networking platforms that you simply need to maintain.
Here’s my advice: Choose social networks that you have an interest in, and ideally a ones that your target audience is likely to use. Then start small. If you only feel comfortable using LinkedIn right now, then only use LinkedIn. As your efforts yield some results and you feel comfortable adding another social network to your digital marketing strategy, add it, but only add it because you feel energized to do so and you think it will add value to the goals of your digital marketing strategy.
Don’t feel like you’re missing something if you’re not on all social networks all the time – it’s not realistic. Plus, if you get to that point and you’ve stretched yourself too thin across social platforms that you’re automating most everything you publish you can bet that the authenticity of why social networks are useful and powerful will fade from your robotic social networking efforts – less is usually more…quality over quantity is often a good rule of thumb. When you’re stretched across too many social platforms your digital marketing effectiveness will begin to wane with insincerity. If this happens, it’s time to scale back to something more manageable.
If you focus your efforts on what interests and energizes you, you’ll find that your positive energy will expand…even if that’s only one social network at a time.
Posted By: Nick Venturella