What does every start-up founder want from a business plan they laboriously pour over? Results.
What does the solopreneur business owner want from the marketing plan he or she produced? Results.
What does your customer want from the product or service they purchased from you? Results?
What do results look like in your business? How can you articulate them well to your target audience, sell the value of those results and appropriately create the expectation of what reasonable results, derived from your product or service, should be?
The answer is: action.
In fact, action is what coaching, and GrowLoop in particular, are all about. Plans are important and GrowLoop often coaches clients toward a plan, but it's a plan of action. It's a plan to take action. However, no plan will result in anything until you put it into action. The action could be large or extremely small, but without action there will be no positive results.
Plans do not generate results, action does. What action will you take today?
Posted by: Nick Venturella