Surprisingly, still many small to medium sized businesses are without their own website. In fact, 52% of business owners do not have a website, according to Yodle.com.
In today's dynamic, information-rich marketplace most businesses cannot afford to be without a website.
Some businesses choose to use something readily free and convenient like a Facebook Page. However, there are concerns with that approach. One major concern is that when a business creates a Facebook Page they do not technically own it. Facebook owns it.
Plus, if you've read some of the more recent Facebook algorithm updates you may have learned that Facebook has admitted that they will reduce the appearance of overly promotional posts from Facebook Pages this month (January 2015).
That means if you use your Facebook Page as your main online presence for your business less of your target audience will see the promotional or marketing-related posts you share. This will diminish your organic reach to your connections ("Likes") from your Facebook Page.
The point in this scenario is, Facebook owns and controls much of who is able to see your posts to drive traffic back to your main online business presence -- your Facebook Page. That means you're losing online brand exposure and marketing effectiveness.
I advocate that you buy your own business domain name. The cost of owning your own URL and building a website these days is pretty minimal, but well worth the small investment to have an online presence you control.
Your own website doesn't have to be complicated or fancy to be effective. Look at this automotive repair business site I came across while researching sites for this post: http://www.boschcarservicewelland.com/. This site is very straightforward, yet it gets across the main points that their audience likely wants to know. The site's navigation is simply 3 pages: Home, About Us and Contact Us. Easy. Done.
If you're using a Facebook Page as your main online business presence, GrowLoop can help you create a basic, affordable website of your own.
Posted by Nick Venturella