On the Inc. Magazine website there was recently an article posted called, Social Media is a Waste of Time. The article posed the question of whether or not small businesses using social media in their marketing mix was a waste of time or not.
The key point of the article is that social media as a marketing tool, is just that – a tool to aid your digital marketing efforts. Thus, one needs to know how to use the tool for it to provide the desired result. That said, like just about anything related to marketing on the Internet, social media marketing and digital marketing (which includes your website) take ongoing effort to be effective. As the article mentioned, you cannot simply “set it and forget it.”
However, that doesn’t mean you have to be on every social media platform out there. It simply means you need to be where it makes the most sense for your customers and only as many as you can reasonably manage.
Posted by: Nick Ventuerlla