The short answer is, yes.
The longer version is that your approach to effective SEO compared to even two years ago may be better served by concentrating on some different things now than you might have then.
Google's Panda and Penguin algorithm updates in the last two years have put a stronger emphasis on websites that provide the Internet public with good, relevant and original content on topics for which those website owners desire to be found in search engines.
If that's the basic premise of your current SEO strategy, you may ask, "so what's really different?" Well, in that case, not much.
If you've been focused on trying to figure out Google's secret "get-found-on-page-one" formula with a lot of keyword stuffing, link farms or barely readable keyword-rich blog posts then you're going to find it harder and harder to rank well for the keywords by which you wish your website to be found.
In a sense, Google is becoming more human. What I mean by that is Google's algorithm is being configured in such a sophisticated way these days that it can better detect relevant, and likely, useful content written/created to educate site visitors, inform them and/or demonstrate something specific to them vs. a series of keywords loosely strung together in hardly comprehensible sentence fragments.
So what's the new approach?
Well, my opinion is that you focus on creating good, original and relevant content -- content that offers information, education and demonstrations based on the primary challenge of your target audience for which you, your products/services can solve.
That does mean that choosing keywords related to your audience's challenge and/or the solution they seek is still vitally important. However, playing the numbers game of how many times you can stuff those keywords into your website's meta tags, or blog posts is far less effective.
The trick is to create content that educates. By educating you position yourself online as an expert in that area (or you at least position yourself as having expertise in that particular area), which helps build trust with the site visitor who is seeking informational answers to their questions. Thus, if your content resonates well with a site visitor who happens upon your blog post by way of a search on that specific topic that site visitor is more likely to come back to your site for more relevant information, and possibly sign up on your email list, or even buy something from you.
Be original with your content, be relevant, be a solution provider, be human. After all, isn't your digital marketing strategy designed to attract other humans with whom you can conduct
Posted by: Nick Venturella