Businesses that provide services for home owners, like roofers, lawn care providers, concrete/driveway pavers, etc., often utilize their website to market themselves.
Online marketing is good. Those businesses should utilize their website to market themselves. However, there are several other tactics they can use in addition to their website.
In fact, those businesses will be better served by their marketing if they integrate their online marketing with their off-line marketing.
Services for home owners rely heavily on gaining new business by way of customer referrals. When they do a good job for one customer and that customer tells their friends about what great service they received and one or two of those friends end up hiring the company for work on their home.
If you’re a business, like Ontario Exterior Solutions (www.ontarioexteriorsolutions.ca), who sells and installs windows and doors for your home, when you have a job in a local neighborhood make it part of the customer agreement that you can put up a sign advertising your company in the customer’s front yard.
A yard sign sounds simple, but because the business is already hired at one home in the neighborhood, others in that neighborhood see it and perhaps they know and trust their neighbor who is having the work done. If they too need similar work done on their home, who do you think they’ll ask for a service provider reference? In that case, the yard sign just helped land a referral customer.
Other off-line marketing tactics might include:
What other ideas can you come up with?
Posted by: Nick Venturella