One of the keys to any effective marketing system is having a list of clients and/or potential clients to whom you can market
The trick is actually building your list of clients and potential clients then regularly and consistently providing them with useful, valuable information.
As you provide useful and valuable information is also helpful to have a specific call to action in your messages as you reach those on your list. This will give the recipients of your messages and hints at what they can do next if the information you provided is appealing to them and they would like to learn more or actually hire you for your services.
So how do you start to build such a list?
Well, having a blog where you share your valuable content regularly to your target audience is a great way to attract your ideal prospects and have them sign up on your email list.
This only works if you have a way to capture their e-mail address once they are on your blog so I recommend using a service like MailChimp, or for musicians, FanBridge. These services will provide you the template form to place on your website or blog site to allow you to capture peoples’ e-mail addresses right from your site.
When you’re just starting out building your list and you really don’t have anyone actually on your list. It’s great to start by writing your blog and providing that content to those you connect with on your various social media platforms (I.e. twitter, Facebook, LinkedIn, etc.).
In this way by posting a short blurb about the content of your blog post and a link back to the blog post, those in your social media channels can see your post and the link, follow the link and read your blog post. Then if the contents is compelling enough they may sign up on your site to your e-mail list through the e-mail sign-up form provided on your site.
As you continue to do this you’ll begin to amass an e-mail list. As you build your list you’ll want to consistently e-mail additional valuable content to those on that list making you an expert in your subject matter and enticing those folks on your list to actually buy from you and/or continue to buy from you if they are already customers.
Posted by: Nick Ventuerlla