I've seen and worked with enough real estate professionals to know which ones understand marketing both on and off-line and those who don't.
When I came across jterealestate.com it was clear that Jason Ellis, the site's owner and Myrtle Beach luxury real estate professional, understands the need for a professional website.
In the case of JTE Real Estate, Ellis has to have a professional website. He sells luxury beach property. That kind of 'product' attracts a particular clientele that expects high-end, high-touch experiences whether they're actually at a beach front property enjoying themselves, selling one or buying one.
Compared to other real estate professionals Ellis has taken the time to craft a personal/business brand for himself and his site. Not only is the site professional but the perception of him is professional, successful and yet humanistic and approachable, which I'm guessing was the kind of impression he was hoping to make.
The JTE Real Estate logo is nicely designed and more interesting than most I've seen. Ellis uses high-quality photographs and imagery on his site, which raises the overall visual quality of the site. The phone number is clearly identifiable at the top of the page in high-contrast white lettering on a dark background. This helps text pop out to the site visitor, which is a desired effect.
There's a marketing lesson to be learned here: know your audience, cater your marketing messaging, look and feel to the wants, needs and emotions of your target audience to appeal to them. This will help move them along the buying journey the way you want, but you have to create value for them along the way to help your sales process be most successful. You must also have a good quality product or service that you can show both real and perceived value to your audience.
Posted by: Nick Venturella
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