Digital Marketing Assessment

_This assessment is pretty straight forward. All the questions below are 'yes' or 'no' questions.

Mark down a 1 if you answer the question 'yes,' and mark down a zero (0) for those you answer 'no'.

When you've completed the questions add up the number of 1's you tallied ('yeses') and jot down your score.

Then read the explanation of scores at the bottom of this page.

  1. Does your business rank within the first page or two of search engine results for non-branded keyword terms related to your business, product, service, or industry?  __1 = yes,  __0 = no  (note: a branded keyword term has the name of your product, service or company -- brand -- name in it. It's ideal to rank well for non-branded terms because most people searching may be looking for a particular product or service, but not know your company name.)
  2. Do you own your own domain name?   __1 = yes,  __0 = no 
  3. Do you maintain and manage your own website?   __1 = yes,  __0 = no
  4. Do you have a blog?   __1 = yes,  __0 = no
  5. Do you post new blog content at least 4-8 times per month? __1 = yes,  __0 = no
  6. Do you actively use social media as part of your business marketing approach?   __1 = yes,  __0 = no
  7. Do you actively use Twitter for your business marketing? __1 = yes,  __0 = no
  8. Do you actively use LinkedIn for your business marketing?  __1 = yes,  __0 = no
  9. Do you actively use a Facebook Page for your business marketing?  __1 = yes,  __0 = no
  10. Do you actively use Google+ for business marketing?  __1 = yes,  __0 = no
  11. Do you actively use Pinterest for your business marketing?  __1 = yes,  __0 = no
  12. Do you actively use YouTube for your business marketing?  __1 = yes,  __0 = no
  13. Do you have an email list you market to regularly?  __1 = yes,  __0 = no
  14. Do you measure your website traffic?  __1 = yes,  __0 = no
  15. Do you measure the growth of your email list?   __1 = yes,  __0 = no
  16. do you measure your sales growth?  __1 = yes,  __0 = no

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